The Mexico City study abroad program consists of two courses 3-credit courses:

Consumer Insights & Engagement Strategies
and
Social Media Trends & Executions

Hands-on Learning Experiences

This immersive program offers cultural engagement and academic credit including visits to advertising agencies, communication firms, and guest speakers along with tours of the local market provide students with direct exposure to real-world industry practices.

Consumer Behavior Insights

The course program meets students at the intersection of advertising, consumer behavior, and social media strategy in a global context.

Students will gain consumer behavior insights that are both academically enriching and professionally valuable. 

You will be working on an independent project of your choosing, which will incorporate Latin American insights and Social Media to communicate to a wider audience. 

Immersing yourself in Mexico’s rich culture is an experience you don’t want to miss.