WHAT ARE THE TRAVEL DATES?
July 6, 2024 - July 26th, 2026 - 3 weeks

WHAT ARE THE PREREQUISITES?

This course is open to ANY major in the University of Miami. In particular,  it should be of interest to advertising, public relations, architecture, art history, art studio, interactive media, business, and other majors. However, we encourage all majors from all throughout the University to join us.

In addition to the above mentioned, you also need to fulfill A MINIMUM of: 

1 - GPA of 2.90 or above 

2 - One recommendation from your professors/and or internship advisors. 

3 - Sophomore standing within the University (Either 4 semesters completed or transferred).

4 - Electronically submitted approval from your academic advisor.

5 - A $500 non-refundable* application deposit. Submitting the deposit represents a financial commitment to the program. If the program does not run for any reason, then you will receive your deposit back. 

6 - A series of questionnaires, including:

• A printed, signed, and electronically uploaded participation waiver form.

• Confirmation you have or are acquiring a passport.

If accepted, students will receive an acceptance letter from the Study Abroad Office directing students to complete post-acceptance requirements in the online application, including entering travel itinerary details into International SOS.

WHAT IS THE DEADLINE TO APPLY:
Applications are accepted on a rolling basis through Friday, January 30th, 2026.
You will be able to begin applying September 15th, 2025.

WHAT IS THE COURSE CONTENT?

The intent of these courses is to introduce/expose students to Latin American culture from the lens of consumer behavior in a travel and tourism context. 

The dual courses will consist of one course which will examine social media trends necessary to make an effective social media campaign. The second course will introduce students to cultural norms, customs and how that effects decision making through a consumer’s lens.

Together the courses will equip students with the strategic and technical know-how to produce effective social media campaigns and strategic messages. The courses are designed to approach social media on three levels: messaging to the audience designed to engage activation, design and visual development to enhance and support engagement and, finally, to create a visually cohesive campaign that takes into account cultural nuances.

We will assist the students to develop their ability to translate their new experiences into a project that communicates using their personal creative voices.

Part of the courses is to expose students to a different culture, as most study abroad programs aim to do, but our courses will also expose students to how different countries communicate and sell ideas.